Marriott

Introduction The goal of this research paper is to recognize and wear the principles of the merchandising planning process, develop contemporary merchandiseing management issues by analysing if the commercialise mix of the organisation in this case Marriott quite a little with their Birmingham represented hotel Forest of Arden, A Marriott hotel and Country Club,satisfies their bespeak marketplaces unavoidably.Threats and opportunities will be detailed from caring a PEST analysis and by recommending market mix changes in line with the target markets needs and wants. Target market and marketing mix Marriotts target marketing strategies have been heighten in its several categories of segmentation through the miscellaneous brands. The disparate flagships of Marriotts brands support the overall target segmentation by the hotel. The various facilities like Marriotts Hotels and Resorts, Courtyard by Marriott, rebirth Hotels, Fairfield society and several others form the core brands that serve guest needs in the various target market segments harmonise to Marriott.com. existence part of the brand Marriotts Hotels and Resorts the Forest of Arden focuses on product line, unoccupied or group events.

Location stern be a way to target a authoritative market; this hotel is primed(p) meet 4 miles fromBirmingham Airport and International caravan institutionalise in spite of appearance halcyon access of the M6/M42 and M40 so a grand part of their target market is represented by business customers Considering the close proximity to the NEC, UKs largest exhibition centre, anoth er target market is covered by clients, who ! come to Birmingham for a particular(prenominal) event. As advertised on their website they target golf practitioners as well.(Marriot.com) selling mix in a hotel is an important federal agent to be considered by its management because they are crucial to the pleasure of a customer. Place: As previously stated the attitude of just 4 miles from Birmingham Airport and International train station, within easy access of the M6/M42 and M40 is...If you want to get a dependable essay, vow it on our website: BestEssayCheap.com

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