The Bank Of America Case Study Analysis

Executive Summary bank of the States is a segment attracter in the banking industry. It became one of the largest banking institutions in the world by 2008. even its success imprecate of the States is facing some issues with accounting door the Chinese credit card market. Some problems Bank of the States is facing is, the strong sense of values to cultural beliefs among the Chinese customers, some card issuers show little loyalty to their inhering cards, and are unprofitable to the market. There are various stairs Bank of America should express in order to give tongue to on a segment leader. The first step Bank of America should take is to gain the support of the government by take a crap the Chinese people to reckon the benefits of having credit a card. They should do surveys showing why Chinese customers not interested in credit card usage. They should overly become very nearly acquainted with another(prenominal) banks that get already entered China to draw how they became successful. The second process is to phrase an infrastructure to have more(prenominal)(prenominal) automated tellers and banks so they are easily affable for the Chinese customers. Have more atms in place where Chinese customers can approaching them for example, in at ease stores, grocery stores or other major stores Chinese customers whitethorn use.

They should overly build more banks, so the Chinese customers not traveling long distances for a bank. The third step is to bushel a market respite for citizens that attract younger citizens done advertising. Bank of America should also go to school and pipeline to s hare information on credit cards. They shoul! d also discover to offer online shopping. This would be salutary to the customers as well as Bank of America. The fourth and utmost recommendation is to have workshops on personal money guidance and use that to expand in the Chinese market. This would give Chinese individuals the necessary knowledge they gather up and use it to take advantage of the benefits of using credit card. These recommendations allow help Bank of America remain a...If you want to get a respectable essay, order it on our website: BestEssayCheap.com

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