Marketing

INTRODUCTION The purpose of this report is to use my selected organization and to dish out questions place in the SLP material. Hope adequatey, by discussing these topics, I lead give the lecturer some insight on the organization. I entrust argue this report with a brief drumhead of the entire analysis, highlight some of the most significant split that the report contains. sitting LONG PROJECT ONE The go with I am analyzing for the posing Long Project is the army and Air Force sub Service (AAFES) main bum Exchange or sometimes referred to as the BX for short. AAFES stands many operate within its facilities. AAFES mission avowal is to, Provide quality goods and serve at competitively start prices and generate earnings to moderate MWR programs (AAFES.com, 2007). Their vision is, To be our customers first utility(a) (AAFES.com, 2007). As mentioned previously in this report, AAFES advises products via retail stores, catalogs, and online. AAFES retail stores offer tax resign, price comparable to(predicate) products. They also offer food for thought services. AAFES also offers specialty stores and movie theaters. The AAFES website also offers many virtual(prenominal) vendors and hundreds of thousands of items from centricmall.com partners.

AAFES has many competitors in the local communities, but two of its study competitors are: Wal-Mart and Target. Local malls offer customers the expertness to shop for a variety of items. AAFES focuses on depression switching cost, offering consumers the ability to buy different brands of choice as well as an AAFES brand prod uct. They also countenance that buying fro! m their store will accumulate the customer a savings of about 20 percent. The biggest advantage that AAFES has is the tax free shopping. AAFES marketing strategy concentrates intemperately on morale, welfare, and recreation programs. Their marketing strategy proves to consumers that much of the net profit will benefit the consumer which gives them an go on on war machine installations. SESSION...If you want to get a full essay, order it on our website: BestEssayCheap.com

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