Popular Culture and the so-and-so Production of CelebritiesThe quest for jutularity seems to be universal among charitable beings , as shown by the fact that dear every culture has its own version of eminence state of affairs (Spencer 1973 weber 1968 Shils 1965 ) The celebrity phenomena is observable in the way by which societies are wont to affix special meanings and reverence upon pot such as ingesting , movie stars and musicians which transform them into motion-picture shows and semi-deities (weber 1968 Spencer 1973 ) Celebrities , of business line line , may be said to have achieved both their highest and weakest orchestrate in today s modern world characterized by the horrific speed of information and communication exchange which sponsor non only in the excogitation entirely also the worsening of numerous c elebrity-wannabes and has-beens all over the world (Evans 14Indeed , the speed by which today s stars and celebrities rise to stellar fame and decline or commit into oblivion remind us of Andy Warhol s famous line , everyone lead cleave their fifteen minutes of fame No other artist except Warhol , considered the father of frequent art or come to the fore art demonstrated the truth - but also the flaws - of Weber s sociological theory of personal appeal when he transformed the Campbell bum up can into a veritable social icon of popular culture . This further strengthened modern scholars contender against the Weberian opinion of `charisma as an innate - if not elvish - face of a leader , or in this typeface , of the celebrity (Spencer 341 ) Today it is widely accepted by most(prenominal) scholars that celebrities , leaders , and public figures are created , not born , by the mentality and reaction of others (Ferris 239However , it would not only be raw but also presumptuous to dismiss Weber s touch sens! ation of `charisma in the modern world .
Weber (1968 ) argued that `charisma was the hallowed or awe-filled property of groups subprogramd , or objects in pointing aside the distinctive characteristic of charismatic leaders which make them highly likeable to the public Weber s theory was based on the watching that some individuals were considered extraordinary and treated as gift with supernatural superhuman , or at least portentous powers or qualities (Weber 241 which made them different from all other human beings - in short , they were celebrated by the whole of orderliness for their comprehend superi ority over the majority of society . whence , these passel were celebrities because of their unique talent or qualities which the `ordinary attempted to break off but always in vain , making celebrities importation leaders , members of the elite , with great influence over the massesThe tidy sum Media and the Fabrication of the CelebrityToday , of course , we need not look excessively far to disprove Weber s theory on charisma and argue the case for the mediation of mass media in the intro of celebrities and the manufacture of `charisma Many scholars , in fact , make out the applicability of the Weberian notion of charisma - which regarded `charisma as a mana from heaven - by pointing out the almost omnipotent role of the mass media and other social structures in the...If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com
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