Trend in the market

The Indian jewelry market has seen quite a fewer changing trends in the last 3-4 familys. Consumer Perception: The first is the combine in the preferences and the mind set of the consumer. Tradition wholey the Indian funds buyer looked at gold jewellery as side or an investment. It was seen as a security against financial instability. all over the past three years consumers watch towards the purchase gold jewellery has undergone significant changes. The Indian buyer and specifically the junior multiplication have looking at jewellery as an accessory rather than property. Usage: In p sift of usage, gold jewellery was utilise meagerly on fussy occasions such as weddings, festivals, propitious days, etc. It was similarly seen as property that can be sold if in that location was a financial crunch. Now, the young demographic (16 to 26 year olds) too demand visible light more wearable jewellery that can be used almost everyday in the place of the traditionally favored heavier jewellery. Design preferences: Traditionally, greater magnificence was given to the purity, content and cadence of the gold jewellery. The focus has also shifted from content to design, with the younger generation preferring designs that have an element of occidental influence.

The traditional preference for free gold jewellery with no studded stones is also changing with buyers now preferring studded jewellery. ***In South India, the designs are inspire by nature with motifs of the mango, rice grains, melon, cucumber seeds, etc seem to be preferred. In Western and Yankee India the desi gns are influenced by the Meenakari (enamell! ing) and Kundan (setting of curious and semi-precious stones in gold) styles seem to be preferred.*** Other changing trends: The determination maker in the get process was traditionally the doubt of the household or the first member of the family. This has also changed in recent times with the younger generations making their purchase decisions...If you requisite to get a salutary essay, order it on our website: BestEssayCheap.com

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